Prime Sales
Objective:
To boost engagement and sales for the dealership "Prime Sales" through comprehensive social media management and targeted advertising.
Duration:
10 months
Results:
Sales Increase:
First month: +21 sales.
From the second month onwards: an average of 27 sales per month.
Lead Generation:
Received between 900 and 1300 leads each month.
Services Provided:
Full Social Media Management:
Content creation, including photos of all cars on the lot.
Video reel editing and car review shoots for YouTube.
Short car reviews for Instagram.
Targeted Advertising:
Facebook and Instagram ads targeting the Russian-speaking market in California.
Ads for exporting exotic and luxury cars to Kazakhstan.
Advertising for franchise sales.
Targeted Advertising on Facebook and Instagram
We launched targeted advertising campaigns on Facebook and Instagram, focusing on the Russian-speaking market in California.
Our strategic approach allowed us to capture 70% of this market segment at one point, significantly increasing Prime Sales' visibility and reach.
Advertising for Exporting Exotic & Luxury Cars
To expand Prime Sales' market beyond local boundaries, we developed advertising campaigns targeting potential buyers in Kazakhstan.
These campaigns highlighted the exotic and luxury car offerings, appealing to high-end clientele in the region.
Advertising for Franchise Sales
We also designed and executed advertising campaigns aimed at selling Prime Sales' franchise opportunities.
These efforts contributed to the dealership's growth and brand expansion.
Results
The impact of our comprehensive strategy was evident from the very first month:
First Month: 21 additional sales
The following months: 27 additional sales per month
Ongoing Performance: We consistently generated between 900 and 1300 leads each month.
This steady stream of leads translated into sustained sales growth.
Prime Sales Ad Campaign Performance
Monthly Campaign Results:
Total Conversations Initiated: 917
Total Reach: 50,420
Total Impressions: 145,814
Average Cost per Conversation: $2.76
Conclusion
Our comprehensive social media management and targeted advertising efforts significantly boosted engagement and sales for "Prime Sales." The campaign's success is evident from the substantial increase in reach, impressions, and sales, as well as the high number of leads generated each month. By analyzing individual ad performance, future campaigns can be optimized to improve cost efficiency and reach even greater numbers of potential customers.
Key Takeaways
Effective Social Media Management: Leveraging content creation and targeted ads to engage a specific market.
Measurable Results: Demonstrated growth in reach, engagement, and sales.
Optimization Potential: Data-driven insights for ongoing campaign improvements.
For more information on how we can help your business achieve similar success, book a call with us today!